Industry Leaders - Leading London branding agency, The Luxury Brand Agency

Industry Leaders - Leading London branding agency, The Luxury Brand Agency Industry Leaders Leading London branding agency, The Luxury Brand Agency Image Source: The Luxury Brand AgencyThe Luxury Brand Agency is, as its name suggests, a creative agency serving a roster of global luxury and premium brands from its bureaus in the UK and the US.Led by founders, executive Fabric Paget, creative director John Cameron and photographer Tom Dobbie, Luxury was established in 2006 to fulfil the need for a creative agency that ‘gets’ luxury.‘Brands have to go back to being very strong on four things and they all start with “S”: story, skills, service, and substance.’The Luxury Brand Agency team works with a broad range of clients, from established brands to startups and emerging designers, advising on brand strategy, brand identity, and devising tactical communications strategies across all media, from advertising and print, to web design, packaging and apps.Among Luxury’s most successful campaigns have been the creation of brand values, brand identity and the design of an e-commerce website for Miami-based handcrafted Italia n luxury eyewear brand, UltraMorea; the creation of a global advertising campaign, photography and a booklet to mark watchmaker Omega’s innovative Hour Vision timepiece collection; and last but by no means least, its creation of a definitive new corporate identity for elite jewellery firm Fabergé that repositioned the brand at the pinnacle of luxury following its acquisition by Pallinghurst Resources in 2007, as well as a series of still images and films to mark Fabergé’s first High Jewellery collection in almost a century.Over the past decade, Fabrice Paget has emerged as one of the premier thought leaders in branding. He has been featured in all of the world’s leading mainstream media print and online titles, from ‘The New York Times’ to ‘Bloomberg Business’, in profiles interviews and on discussion panels focusing on the branding industry worldwide.While Luxury has had an extremely successful first 10 years in business, Paget’s forensic attention to the fine de tail of the industry shows him that there is no room for complacency, particularly at a time of slowdown in luxury sales, when traditional consumers have become ever more discerning and focused on value to justify what they pay.In 2016, Paget told the Digital Luxury Group’s LuxurySociety forum: “Brands have to go back to being very strong on four things and they all start with S: story, skills, service, and substance. You have to have a very strong story for a client as to why I should pay money for your brand.”For further information about the agency, visit The Luxury Brand Agency website  here. Industry Leaders - Leading London branding agency, The Luxury Brand Agency Industry Leaders Leading London branding agency, The Luxury Brand Agency Image Source: The Luxury Brand AgencyThe Luxury Brand Agency is, as its name suggests, a creative agency serving a roster of global luxury and premium brands from its bureaus in the UK and the US.Led by founders, executive Fabric Paget, creative director John Cameron and photographer Tom Dobbie, Luxury was established in 2006 to fulfil the need for a creative agency that ‘gets’ luxury.‘Brands have to go back to being very strong on four things and they all start with “S”: story, skills, service, and substance.’The Luxury Brand Agency team works with a broad range of clients, from established brands to startups and emerging designers, advising on brand strategy, brand identity, and devising tactical communications strategies across all media, from advertising and print, to web design, packaging and apps.Among Luxury’s most successful campaigns have been the creation of brand values, brand identity and the design of an e-commerce website for Miami-based handcrafted Italia n luxury eyewear brand, UltraMorea; the creation of a global advertising campaign, photography and a booklet to mark watchmaker Omega’s innovative Hour Vision timepiece collection; and last but by no means least, its creation of a definitive new corporate identity for elite jewellery firm Fabergé that repositioned the brand at the pinnacle of luxury following its acquisition by Pallinghurst Resources in 2007, as well as a series of still images and films to mark Fabergé’s first High Jewellery collection in almost a century.Over the past decade, Fabrice Paget has emerged as one of the premier thought leaders in branding. He has been featured in all of the world’s leading mainstream media print and online titles, from ‘The New York Times’ to ‘Bloomberg Business’, in profiles interviews and on discussion panels focusing on the branding industry worldwide.While Luxury has had an extremely successful first 10 years in business, Paget’s forensic attention to the fine de tail of the industry shows him that there is no room for complacency, particularly at a time of slowdown in luxury sales, when traditional consumers have become ever more discerning and focused on value to justify what they pay.In 2016, Paget told the Digital Luxury Group’s LuxurySociety forum: “Brands have to go back to being very strong on four things and they all start with S: story, skills, service, and substance. You have to have a very strong story for a client as to why I should pay money for your brand.”For further information about the agency, visit The Luxury Brand Agency website  here.